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15:17
Getting Started with Your MAXCenter Profile for Success š
Welcome to REMAX! In this video, I provided a brief overview of MAXCenter and how to set up your profile for success. I emphasized the importance of favoriting key resources like learning and education, MAXEngage, and the U.S. Agent Resource Hub. I also walk you through updating your profile, ensuring your contact information is accurate, and adding social media links to enhance your online presence. Please make sure to take action on these steps to maximize your effectiveness in the REMAX network! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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05:03
Welcome to the REMAX Agent Resource Portal! š
Hey everyone! In this video, Iām excited to introduce you to the REMAX Agent Resource Portal, where you can find all the essential tools and resources you need as a REMAX agent, including logos, social shareables, and national housing reports. I encourage you to explore the homepage for the latest news, marketing materials, and upcoming events tailored for agents and brokers. If you're new, be sure to check out the dedicated section for new agents, which has everything you could possibly need to get started. Remember to log in with your REMAX credentials and take some time each week to familiarize yourself with the resources available. Let's make the most of these tools together! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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04:57
Maximizing Your REMAX Experience Join These Essential Facebook Groups! š
Hey everyone! In this video, I shared some fantastic Facebook groups that you can join to enhance your REMAX experience, including corporate groups like We Are REMAX and agent-focused groups such as REMAX Commercial and REMAX Media Moguls. I also highlighted two peer-to-peer groups that I manage: the Remax Creative Group, which focuses on marketing collaboration, and the Remax Tech and Tools group, aimed at sharing system and tool insights. If you decide to join these groups, please make sure to answer all the membership questions to help us manage the community effectively. I hope you find these resources helpful and look forward to seeing you in the groups! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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05:27
REMAX URL Shortener Track, Customize, and Share Links
Inside your MAXCENTER account, there is a powerful URL shortener tool that allows you to track, customize, and share links. I will show you how to create short links, customize them, and get QR codes and stats. This tool is great for sharing links and it's branded, making it even better. I will also explain the importance of mobile-friendly links and how to use the URL shortener for various purposes. No action is requested from the viewers, but I encourage you to explore and have fun with the remax URL shortener. Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. kvCORE Master Course: https://socialmarketingnut.thrivecart.com/kvcore-master-course/ Social Marketing Club: https://socialmarketingnut.thrivecart.com/social-marketing-club/ Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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12:12
REMAX Hustle Commercials
Create your own branded REMAX Commercials using the remaxhustle.com toolbox! Reels, Stories, Shorts & YouTube videos! remaxhustle.com Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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08:56
Scheduling REMAX Commercial Reels in Meta
Scheduling REMAX Commercial Reels in Meta in 5 Easy Steps! Reels are getting a ton of exposure, did you know that you can make custom RE/MAX Commercials in Reels / Story format? Yes, you can! You can download all of them and then using Meta, can pre-schedule them allowing you to use your time wisely! Here are the 5 easy steps: Head over to remaxhustle.com - Click on Create your Commercials and add in your information & headshot! Choose "Select ALL" then "Create Videos" You will see the videos being made - Takes about a minute but then you will see ALL of the videos & different formats. I personally go to each video and Right click on video and "Save Video as" so I can easily save it into a Folder on my computer for easy organizing. I have a Commercials folder specifically for Story-Reels format which makes them easier to find later. Login to Meta Business Suite (where you can schedule content for your Facebook Page and Instagram) Click the Create "Reel" on the Top. This will walk you thru uploading the video and some fun editing such as choosing the thumbnail frame, adding Audio and even inviting a Collaborator (this options gives you more exposure)! If your office has an active Social account, add your office so your reel also goes to their account when they accept it! Once you have your video & description done you are ready to go ahead and Post it - Or schedule it into the future! We love prescheduling content like this! It allows us to free up our daily activities and not have to worry about "what can I post today". Go ahead and get yourself organized with a Content Calendar! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
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01:00
RE MAX + Photofy Explainer Video
Why should you join the RE/MAX | Photofy Subscription?
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05:26
My Top 5 R4 Tips & Advice
My Top Tips for R4!! Bring lots of business cards - write notes on the back of cards you get so you remember that conversation. When you get home - Send a video email - or email, as well as a personal note card to those agents referencing your conversation. I actually hang my cards on a board in my office and they are first for my referrals for their area. I know a lot of agents actually make a referral spreadsheet from the business cards they collect from the events they go to. Network - Network - Network - Go off by yourself and step out of your comfort zone to meet and have meaningful conversations with as many agents as you can! My first 5 years, I went to R4 solo and I was forced to sit with people I didn't know and network which was way out of my comfort zone but I can say I made incredible relationships because of this and when my agents started joining me, I let them know we would do dinner or something one night but other than that they would see me around because I see them all the time and this was my week to network with others. If it is your first R4 - Go to the New to R4 session and make sure to check out the Global exchange - it is pretty neat meeting agents from around the world - NOTE, be cautious of the drinks that are offered - they will get you drunk! hahahaha Speaking of drinks - keep it moderate, no one wants to be the agent that pukes or passes out at the end of the night. LOL Bring comfortable shoes, lip balm & lotion! I wear tennis shoes or flip flops. 20k steps a day is NO joke! Bring lip balm & lotion and I always buy the hydrating water (lots of them) - Vegas is super dry and these are your friends (but my hair LOVES Vegas) LOL I use a small cute backpack so I can bring a light sweater & power banks throughout the day, put your phone on power save mode to conserve your battery. Drink LOTS of water, water is your friend. The dry weather makes it super easy to get dehydrated! If your bringing swag - make it memorable, try to tie it into your location, make it lasting and make it small - it really stinks carrying crap around all week, walking 20k steps DAILY! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
Real Estate Marketing: Your Masterclass ...
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01:10:41
š„ Ignite2026: Annual Real Estate Business Planning Event š„
š Ready to make 2026 your BEST year yet? Join us for Ignite2026 ā a powerful business planning event just for real estate pros. Weāll map out your vision, nail down your numbers, and build a daily plan that fuels success. š Donāt waitāsecure your spot today and letās ignite your future!
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37:14
Google Forms Mastery: Boost Your Real Estate Business
Unlock the power of Google Forms to enhance your real estate operations in our dynamic workshop, "Google Forms Mastery: Boost Your Real Estate Business." This course is tailored for real estate professionals seeking efficient solutions for their daily tasks. Here's what you'll learn: Form Design Essentials: Create visually appealing and functional forms that cater specifically to real estate needs. Data Collection Techniques: Gather crucial information from clients, such as contact details, property preferences, and feedback, all in one place. Automation and Integration: Automate data entry and integrate forms with your CRM systems to streamline workflows and reduce manual errors. Response Analysis: Utilize built-in tools to analyze responses for better decision-making and improved client relations. Practical Applications: Apply your new skills in real-world scenarios, from organizing open houses to managing property inquiries and client follow-ups. Join us and transform how you manage information, communicate with clients, and make data-driven decisions in your real estate business with Google Forms!
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32:09
Using ChatGPT for your real estate business
Tired of content creation hangovers? Let ChatGPT write your real estate marketing goldmine! No more writer's block or late-night social media scrambles! In this video, we'll unleash the power of ChatGPT, the AI-powered text generator, to supercharge your real estate marketing and content creation. Get ready to discover: Content Creation on Autopilot: Craft captivating property descriptions, engaging blog posts, and social media magic in minutes. Lead Magnet Machine: Generate irresistible quizzes, ebooks, and landing page copy that turn browsers into buyers. AI-Powered Email Alchemy: Write personalized email campaigns that spark conversations and nurture leads. Personalized Property Pitches: Let ChatGPT tailor your listing descriptions to each buyer's unique desires. Say Goodbye to Writer's Block: Unlock a wealth of creative ideas for blog posts, video scripts, and even social media captions. This video is for you if: You're drowning in content creation deadlines. You struggle to find the right words to showcase your listings. You crave time-saving tools to boost your marketing efficiency. You're curious about the power of AI in real estate. So grab your coffee, ditch the writer's block, and get ready to: Write marketing materials that sing with ChatGPT's AI magic. Free up your time for what matters most - building relationships and closing deals. Become an AI-powered content creation mastermind. Hit that like button, subscribe, and ring the notification bell for more real estate tech hacks! Let's build your real estate empire, one AI-powered sentence at a time!
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33:47
Stop being a Secret Agent!!! Tips to enhance your digital footprint!
Stop being a Secret Agent!!! Tips to enhance your digital footprint! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
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33:59
Attract - Engage - Convert with your website!
Attract Engage & Convert with your website! You have a website - NOW WHAT? In this webinar we will give you plenty of tips for driving traffic to your website and other ways to use your website as a source of information, stay on brand to generate higher converting leads! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
Canva Quick Tips
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03:40
Create a Faceless reel for Halloween inside Canva
Create a Faceless reel for Halloween inside Canva Get the Canva Template here https://www.socialmarketingnut.com/post/creating-a-hallween-faceless-reel-inside-cava Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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01:44
Canva - Creating Faceless Reels
In this video I show you how easy it is to vreate a faceless reel inside Canva. This example is for the Holidays. Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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05:38
CANVA - Basics for real estate professionals - Let's get designing!
Just getting started with Canva? Letās review your dashboard and get creative using a template! Did you know Canva has a free version? In this video we will go over your main dashboad, your brand kits, fonts and get started using a template Canva already has pre-made and add our logo and change the font to make it our own creation for social media! Read full article here: https://www.socialmarketingnut.com/post/canva-basics Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/ Twitter: https://www.instagram.com/h3socialnut
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23:52
Using canva for your real estate business
Join Heather as she reviews using Canva for your real estate business! We will cover Free vs Pro Setting up your Brand Kit Searching and using templates - Jump in and start designing! We will do a designs from templates, create seasonal videos with audio and so much more! Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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04:58
Creating Multiple forms of Content from one question
Not sure what content to create? In this video, I will show you how you can create multiple forms of content from ONE question! This gives you content for social, your website and your email newsletters! Stop overthinking your content and answer the questions you receive every single day! This is evergreen content that you can reuse year after year! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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03:23
Create Faceless Reels inside of Canva for local weekend events!
Hey everyone! Have you considered promoting weekend events through faceless reels? I found a great way to create engaging content using Canva for Instagram reels & stories. In this video I will show you how to customize videos for different events and schedule them for posting. Check it out for some creative event promotion ideas! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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01:08:50
Canva Basics Setting up templates for listings / social
Let's dive into Canva! Review of Free vs Pro, Brand Assets and then dive into creating templates for your listings and social! You will get a sneak peek into Heather's Canva as well as Bri's to see how we use Canva for our social designs!
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04:55
Canva - Create multiple content for my Monthly Market Snapshot Reports
Create multiple content for my Monthly Market Snapshot Reports! In this video you will see how I create a Graphic, YT video and a reel from the same data each month for Market Snapshot reports. These are used for social media posts, website Blogs as well as added to our monthly newsletters! Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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04:38
Canva - Repurposing Content by resizing into a different format
Canva - Repurposing Content by resizing into a different format In this video I am going to show you how I take my Home Maintenance graphics and resize into Reels. By making a few adjustments, I now have 40 Reels made from content I already had! For more tips, visit my blog https://www.socialmarketingnut.com/blog Heather H Holliday is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, kvCORE, CHIME CRM, Megaphone, Photofy, YouTube, BombBomb, Mailchimp, and Constant Contact. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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06:55
Create custom video header for your website inside Canva
I demonstrate how to create a personalized video header for our Bold Trail website using Canva. I guide you through selecting the right video size, adding elements like Coastal Christmas, and editing the video for optimal display. Remember to upload the video to YouTube and integrate it into our website using MaxTech. No audio is needed for the header. Let's enhance our website with a unique video header together! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by BoldTrail Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
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2025 RE/MAX Advertising Campaign
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00:31
RE/MAX TV Commercial 16x9 (:30) - There for You 2025
Building trust takes more than words ā it takes action. Discover why RE/MAX agents are voted the #1 most trusted* in real estate. *Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSparkĀ® American Trust Study, years 2022-2024, and 2019.
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00:16
RE/MAX TV Commercial 16x9 (:15) - There for You 2025
Building trust takes more than words ā it takes action. Discover for yourself why RE/MAX agents are voted the #1 most trusted* in real estate. *Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSparkĀ® American Trust Study, years 2022-2024, and 2019.
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00:16
RE/MAX TV Commercial 16x9 (:15) - Trophy 2025
At RE/MAX, it's not about the trophies on our shelves ā it's about the trust we built with our clients.
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00:16
RE/MAX TV Commercial 16x9 (:15) - Handshake 2025
Real estate clichĆ©s? We've seen them all. But trust isn't about what you see ā it's about what we do. That's why RE/MAX agents have been voted the most trusted* in real estate. *Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSparkĀ® American Trust Study, years 2022-2024, and 2019.
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00:15
RE/MAX TV Commercial 9x16 (:15) - Overload 2025
Homebuying can feel overwhelming, that's why you need a trusted guide. RE/MAX agents help you make confident, informed decisions every step of the way.
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00:15
RE/MAX TV Commercial 4x5 (:15) - Overload 2025
Homebuying can feel overwhelming, that's why you need a trusted guide. RE/MAX agents help you make confident, informed decisions every step of the way.
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00:15
RE/MAX TV Commercial 1x1 (:15) - Overload 2025
Homebuying can feel overwhelming, that's why you need a trusted guide. RE/MAX agents help you make confident, informed decisions every step of the way.
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00:17
RE/MAX TV Commercial 9x16 (:15) - AI 2025
Real estate needs more than algorithms ā it needs heart. A RE/MAX agent brings trust, insight, and a human touch to every decision.
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00:17
RE/MAX TV Commercial 4x5 (:15) - AI 2025
Real estate needs more than algorithms ā it needs heart. A RE/MAX agent brings trust, insight, and a human touch to every decision.
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00:17
RE/MAX TV Commercial 1x1 (:15)- AI 2025
Real estate needs more than algorithms ā it needs heart. A RE/MAX agent brings trust, insight, and a human touch to every decision.
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The Tom Ferry Podcast Experience
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50:37
3 Mega-Trends in Real Estate AI That Agents MUST Know
Real estate AI is here, itās happening, and if you're not paying attention, you're already behind. In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jason Pantana, co-owner and operator of AI Marketing Academy, to break down the three AI mega-trends that are fundamentally reshaping how agents generate leads, create content, and compete in today's market. Theyāll show you how top-performing agents are using real estate AI right now to compete at a higher level. Hereās just some of what youāll learn: How AI-driven search is collapsing the traditional marketing funnel. Jason's simple two-variable system to determine where a lead lands in your funnel. How "Agentic AI" breaks out of the chatbox to work across platforms like Canva, Zapier, Spotify, and Uber. How agents are turning static listing photos into immersive walking tour videos in minutes. How to be the one AI recommends when it matters most If you're serious about staying ahead in this market, understanding real estate AI is key. Watch the episode now! Want to go deeper? Check out AI Marketing Academy at https://academy.jasonpantana.com/ āthe fastest-growing platform helping real estate professionals AI-ify their marketing and win in the new era of lead generation. The future of real estate marketing is here. Don't miss it.
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26:48
The Greatest Housing Opportunity of the Decade is Here
Yesterday at Elite Retreat, David Childers (of Keeping Current Matters) took the stage and delivered one of the most important housing-market presentations youāll hear all year. For those who donāt know, Tom Ferryās Elite Retreat is one of the biggest, most exclusive gatherings of top-performing agents in the world. But this information is so crucial, we had to share it with agents everywhere. In this special episode of the Tom Ferry Podcast Experience, David breaks down the real story behind affordability, inventory, mortgage rates, and the massive opportunity emerging in expired listings. This is the same presentation top producers relied on yesterday to set their strategy for the year ā and now itās your turn to use it. Youāll learn: How affordability is driving policy, demand, and buyer behavior The three forces that shape affordability What you MUST know about todayās mortgage rates Why inventory is rising faster than anyone expected Why weāre entering a two-speed market and what that means for pricing strategy The data behind the surge in expired listings If youāre serious about elevating your business, this is the episode you need to watch to understand where the market is heading and how to win in it. Want to take serious action on Davidās data and start closing expired listings at scale? Thatās what Tom Ferryās FREE Expired Listing Bundle is for. You get everything you need toā¦ A full webinar recording packed with advanced strategies you wonāt find anywhere else A complete script book loaded with todayās best scripts for expired listings A system to help you connect with embarrassed, overlooked sellers and become the expert they trust Download the Expired Listings Bundle for free and commit to helping more expireds this month: https://www.tomferry.com/agent-tools/expireds-bundle-offer/ This market is moving ā donāt miss the moment.
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28:31
17% of Listings Are About to Expireā¦
The first day of the year is also the biggest day for real estate agents. 17% of listings in the United States are about to expire and become available for capable agents to help them. In this special episode of the Tom Ferry Podcast Experience, Tom talks with Coach Jeff Mays and mega-agent Carolyn Young (who has personally made millions in GCI for expireds) about the best strategies for winning the expired listings surge. Youāll learn: -The data that makes a difference -The three most common objections from sellers -A powerful outreach strategy that really works -The four emotional stages of expired listing sellers If you want to level up your business, this episode is the place to start. Want to go deeper and really help more sellers at scale? Hereās your holiday gift ā The 2026 Expired Listing Bundle. Iām giving you free access to a full webinar recording with strategies you wonāt get anywhere else and a playbook filled with todayās best expired listings scripts. Access the bundle now and commit to helping more expireds over the next month! šhttps://www.tomferry.com/agent-tools/expireds-bundle-offer/
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51:28
How to Win Probate Listings & Network with Attorneys
Are probate listings the right niche for you? Theyāre not for everyone, but if an EXTRA 30-40 deals every year sound appealing, you canāt afford to pass them up. Long Beach agent Paige Fingerhut Charnick has a goal of 600+ probate deals over a 15-20-year period, and sheās right on track to reach it. In this episode of the Tom Ferry Podcast Experience, Tom talks with Pagie about her strategies for winning probate listings, how she got into the business, and the real value of conquering such a niche lead pillar. Youāll learn: The pros and cons of working probates The two main ways to win more probate business How to network with attorneys by speaking their language A powerful referral strategy Donāt miss this one. Watch the episode, decide if probate listings are your next business pillar, and then plug in Paigeās strategies to start winning more deals.
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21:47
How to Use 1031 Exchanges to Unlock More Listings
Have you ever wondered how to use 1031 exchanges to win more listing opportunities? If you havenāt, then youāre missing out big time! This is one of real estateās most powerful money makers, but most agents donāt even seem to know about it. Russell Marsan of IPX 1031, which does over 70% of the 1031 exchanges in the country. Heās been teaching agents how to use 1031 exchanges for over 29 years, and in this episode of the Tom Ferry Podcast Experience, heās teaching you! Youāll discover: What is a 1031 exchange? Why theyāre such a hidden gem for real estate agents How to use 1031 exchanges to generate more listing opportunities If youāve been looking for that missing piece in your listing attraction strategy, this is it! Watch or listen now!
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18:10
Redefining Success: Building a Business Without Breaking Your Marriage
Can you build a thriving real estate business and a fulfilling personal life? Matt Farnham says yes ā if you design it intentionally. In this powerful episode, @TeamFarnhamLV top-producing team leader and founder of One Life Retreat, shares his journey from burnout to balance. After years of being āalways on,ā Matt realized success meant nothing if it cost him his family. Today, he helps other high-performing agents and their spouses create alignment, set boundaries, and thrive together ā in business and at home. What Youāll Learn: Why success doesnāt have to be āeither/orā ā you can win at work and at home How intentionality and boundaries create freedom, not limits The real cost of success ā and how to avoid paying it in regret This conversation is for every agent chasing growth but craving balance. š” Learn more about how Tom Ferry Coaching helps agents build scalable success ā without sacrificing what matters most: https://www.tomferry.com/free-coaching-consultation/
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35:21
How to Use AI Search to Sell 10X More Real Estate
AI search is the future of real estate. Itās the future of SEO in general. More buyers and sellers are asking ChatGPT who the best agent in their area is, and when they do, you want to make sure it sings your praises. In this episode of the Tom Ferry Podcast Experience, Iām talking with Coach Paul Sanford, who is not only a powerful leader with over 22 years of experience but a pioneer in the world of AI search. Heās showing you exactly how to use AI search to sell more homes and position yourself as the leader of your market. The future is here. Those who adapt first will sell millions of dollars of real estate. The ones who donāt will regret not acting sooner. Listen to Paulās advice, follow the steps, and dominate AI search in your market!
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52:22
How Josh Altman Built a Multi-Billion-Dollar Business from Nothing
You probably know Josh Altman from Million Dollar Listing. Heās the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career. But before he became an international icon, Josh was a regular agent trying to navigate the industry. In this special episode of the Tom Ferry Podcast Experience, the worldās #1 real estate coach talks with the worldās top celebrity agent about the real strategies behind his rise. Youāll get: The secret branding strategies that built Josh Altmanās business A glimpse into the real grit and mindset behind the highlight reel The foundational steps for starting out Whether youāre a new agent or an experienced pro, you can follow the exact plays that Josh Altman used and replicate his success. Want to dive even deeper into Josh Altmanās strategies? He and Tom are hosting a webinar that you donāt want to missā¦ The $9B Game Plan webinar happens live on October 22! Register today for free:https://www.tomferry.com/webinar-registration-oct-q4-2025/
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27:45
The Real Estate Q&A That Agents Need This Q4
Welcome to the real estate Q&A that every agent needs this Q4. After the recent Success Summit, Tom Ferry received hundreds of questions from high-performing agents on the front lines of todayās market. In this podcast episode, heās answering some of those questions for you. These are likely the same challenges youāre facing right now, with practical strategies to help you win. Youāll get advice from the worldās #1 coach on: The best new tech and tools for agents to adopt right now Why some popular content trends can hurt your brand more than help it How to leverage Google Maps to raise your price point The first steps for agents who are retiring or planning to leave the business Secrets for successful cold outreach This is a real estate Q&A designed to give you clarity, confidence, and direction so you can finish the year strong and enter the next with unstoppable momentum. Watch now, take notes, and put these strategies into action. š Finish 2025 strong with The Appointment Engineālive bi-weekly training with Tom Ferry on the system to set 100 appointments before yearās end. Join Tomās free live webinar with Matthew Ferry on September 30 to learn more: https://www.tomferry.com/webinar-registration-sep-q3-2025/ š Resources mentioned in this episode: -Tom Ferry TEAM Coaching clients can access all Success Summit slides and recordings in Tom Ferry Learning here: https://learning.tomferry.com/#/resources/?_sort=Name&tags=0ec95e03-5add-4d28-b32b-049eecb6dac5 -If you are not a Tom Ferry Coaching member, you can still get Summit OnDemand along with all the presentation slides: https://store.tomferry.com/products/ondemand-summit-2025 -Get Meredith Fogle's Listing Strategy playbook: https://www.tomferry.com/agent-tools/listing-strategy-offer/
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27:45
Building a Valuable Brand with Gary Vaynerchuk
If youāre a real estate agent who wants to build a valuable brand but youāre afraid of making content, you need to hear thisā¦ Tom Ferry talks with advertising superstar Gary Vaynerchuk @garyvee about his mind-blowing advice for creating a brand that stands out over the competition. Youāll learn Garyās secrets for offering more value, increasing your exposure, and leveraging Instagram like a natural. Learn the strategies, use the tools, and watch your brand grow. Watch it now!
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Podcast | Today with Jared James
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01:24:53
New Year. Same You. And That's Ok. | Today with Jared James Ep. 139
Jared and Linda discuss goals and expectations and how sometimes they can lead to more disappointment if you aren't careful. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams and even full brokerages - we canāt wait to have you in our community! Chapters: 00:00:00 ā California Travel & Podcast Intro 00:04:30 ā Tangible Goals vs. New Year's Resolutions 00:09:15 ā Micro-Goals: "A Horse Chasing the Bunny" 00:14:00 ā Looking for the Upside: The "No Foam" Coffee Rant 00:18:30 ā Unwritten Gym Rules & "Miked Up" Sessions 00:21:47 ā Ad 00:23:10 ā The Jan 6th Health Reset & Accountability Group 00:32:00 ā Fitness Realities: Muscle Mass, Inflammation, and the Scale 00:38:00 ā Moderate vs. High-Intensity Workouts 00:43:00 ā Holiday Emotions: Dealing with Loss and Loneliness 00:45:31 ā Ad 00:47:25 ā The Expectation Trap: Why Success Feels Like Failure 00:54:00 ā Unraveling Childhood Dreams of "Making It" 01:00:00 ā Proving Your Worth vs. Accepting You Are Enough 01:04:10 ā Ad 01:05:49 ā Fulfillment and Drive: What Actually Keeps You Moving 01:12:00 ā Real Estate Reality: Zillow Lawsuits & 6% Interest Rates 01:17:30 ā Scalable Training: The Jared James Academy Listing Series 01:20:00 ā Sports Escapism: Elway, the Broncos, and Recency Bias 01:23:00 ā The Final Question: Living vs. Dying 01:24:53 ā End
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01:20:31
Live with Glennda Baker Talking Zillow Lawsuit and Making Videos | Today with Jared James Ep. 138
On this episode I sit down with the queen of real estate video, Glennda Baker, to talk about the recent lawsuit against Zillow and what it means and talk about her process making videos and how she started. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00 Intro 00:04:30 The Zillow Lawsuit: Breakdown & RESPA Violations 00:09:16 Glennda's History with Zillow (Agent Advisory Board & The 2018 Meeting) 00:14:48 The Data Problem: Follow-Up Boss, The Super App, and "We Paid Them to Access Our Data" 00:19:07 Ad 00:20:29 "They're Bullying Us": Steering, Scoring, & Agent Liability 00:29:30 The "App Store-ification" of Real Estate (Tinder vs. eHarmony) 00:36:11 Ad 00:38:05 Stealing Your Data (Inspections, Disclosures) & The "Genius" of the Abusive Relationship 00:43:20 Glennda's Prediction: Agents Will Be Sued Next 00:46:16 This is an Opportunity for Agents to Curate the Narrative 00:49:28 The Queen of Video: Glennda's Origin Story (The Tipping Point) 00:55:23 Nerves, Authenticity, & Why "Relatable" Videos Win 00:58:42 Visibility Over Virality; 2026 is About "Findable" vs. "Followed" 01:02:54 Ad 01:04:32 Glennda's Content Process & Using AI for Findability 01:11:25 Rapid Fire: The All-Female Team & Live Events 01:17:10 How to Follow Glennda (and Dancing for Alzheimer's) 01:18:29 Outro
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01:41:04
Gov't Shutdown's Housing Impact & Why Brand Matters More Than Ever | Today with Jared James Ep. 137
On this episode we talk about the government shutdown's effect on housing, why so many sellers are taking their houses off the market, why brand matters, a little bit of Christmas and so much more! Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00 Intro 00:00:45 The Matthew McConaughey Effect: Stop Putting People in Boxes 00:03:30 Gary Vee Was Right: You Have to Give "All of It" 00:07:00 Why "Real Estate Trainer" Isn't My Brand (There's Only One Me) 00:11:30 The Thesis: The Niche is YOU 00:13:45 Ad 00:15:07 Jared's Starbucks Neurosis 00:16:15 Linda Takes Over: The "Planning for 2026" Training 00:22:45 Why Long Business Plans are a "Waste of Time" 00:28:10 A Simpler Plan: Goals, Appointments, & Hobbies 00:33:15 "Simple is Not Easy" vs. "Uncomfortable" 00:35:45 What to Do When You Fall Off (The Community/Church Analogy) 00:41:40 Are Solo Agents Done? (Stop Labeling) 00:44:40 Why 10-Year Goals are Arrogant "Bull Crap" 00:49:10 The Difference Between a "Goal" and a "Dream" 00:52:15 The Government Shutdown's Effect on Housing 00:55:00 The REAL Housing Crisis: Expiring Rate Locks 00:57:43 Ad 00:59:36 Don't Multitask: Your IQ Drops 30 Points 01:00:15 Sellers De-Listing? It's an Expectation Problem 01:04:00 "You Were Too Thirsty" (The Prison Ministry Analogy) 01:08:00 The "Goal" of a Listing (It's Not Always to Sell) 01:10:00 "Every Seller Thinks It's 2023" (The 62-Year-Old Single Lady) 01:13:30 A "Compliant" Tool to Price-Test Listings (FirstUp) 01:17:30 "No Problem Too Big for Government to Solve" 01:21:00 The SICKENING Human Cost of the Shutdown ("It's All of Them") 01:25:00 "This is so dumb" (Stories from the Grocery Store) 01:27:00 The Great Christmas Music Debate (Nat King Cole vs. Feliz Navidad) 01:30:00 Favorite Holiday: Thanksgiving 01:31:03 Ad 01:33:12 Thanksgiving (Pt. 2) & Turning 40 01:35:15 How Old is Jared? (The Human Calculator) 01:37:00 The "Picnic" vs. "Barbecue" Debate 01:38:30 The Mind-Reading Pin Number Guy 01:40:00 Outro: Little Timmy & The Picnic Basket
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29:16
Powerful Executives Form Group to Hold NAR Accountable | Today with Jared James Ep. 136
A group of 15 powerful real estate executives have formed a group to hold NAR accountable and not allow for the status quo that led to the groundbreaking lawsuit last year that cost them millions and rocked the industry. Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Mark your calendars for Thursday, November 6 - I will be going live on my Facebook to get ready for 2026!! Chapters: 00:00:00-00:01:32 Intro and Setup 00:01:32-00:03:40 Why This Episode Matters for Every Realtor 00:03:40-00:04:48 How the Pro-Agent Group Formed and Whoās Involved 00:04:48-00:06:11 Ad 00:06:11-00:08:40 The Inside Story of Dan Duffy and the Accountability Push 00:08:40-00:10:49 Why Brokers Are Frustrated and Whatās at Stake 00:10:49-00:12:43 Ad 00:12:43-00:14:35 The āHurricane Rainbandsā Metaphor and What It Means for NAR 00:14:35-00:17:07 The Legal Risk of the Three-Way Agreement 00:17:07-00:18:45 Ad 00:18:45-00:20:33 Transparency and Accountability in NAR Leadership 00:20:33-00:22:55 The Bloated Balance Sheet and Spending Concerns 00:22:55-00:24:04 Ad 00:24:04-00:26:52 The November 15 Deadline and Why It Matters 00:26:52-00:28:32 How Members Can Create Real Change 00:28:32-00:29:16 Closing Thoughts
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52:26
Compass Just Became the Largest Real Estate Company in History | Today with Jared James Ep. 133
With the recent news of Compass buying Anywhere, which includes Century 21, Coldwell Banker, ERA and others, they've become the biggest real estate company in history. What does it mean for Zillow, NAR, consumers and you? Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00-00:02:30 Intro 00:02:30-00:07:15 What Happened Today in Real Estate 00:07:15-00:11:48 Year of Mergers & Acquisitions 00:11:48-00:13:19 Ad 00:13:19-00:18:30 Why Compass is buying Anywhere 00:18:30-00:24:33 Debt, Apollo, and Control 00:24:33-00:27:00 Ad 00:27:00-00:32:15 Deal Details & Valuation 00:32:15-00:39:01 AI, Technology & Scale of 340k Agents 00:39:01-00:40:39 Ad 00:40:39-00:45:20 Impact on Zillow, Lawsuits & MLS 00:45:20-00:50:15 Pre-market Listings & Industry Changes 00:50:15-00:52:26 Closing Thoughts & Q&A Setup
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01:17:32
The Big Beautiful Bill's Effect on Real Estate/A New Lawsuit | Today with Jared James Ep. 132
On this episode, we talk in-depth about a brand new class action lawsuit filed against the Real Estate industry and go over what the potential tax implications are from the "Big Beautiful Bill". If you haven't gotten your tickets to the LAST Jared James Advance happening on Sept 18-19 in Orlando, FL, just go to www.jaredjamestoday.com/advance Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00-00:06:54 Introduction and Travel Tales 00:06:54-00:13:47 Zillow's Ban on Private Exclusive Listings 00:13:47-00:15:17 Ad 00:15:17-00:22:28 The Compass Controversy and Industry Reactions 00:22:28-00:29:00 Navigating Innovation and Regulation in Real Estate 00:29:00-00:31:27 Ad 00:31:27-00:40:42 Legal Challenges and the Future of Commissions 00:40:42-00:43:58 The Negotiation Landscape in Real Estate 00:43:58-00:45:35 Ad 00:45:35-00:51:39 Political Dynamics and Real Estate Legislation 00:51:39-01:00:48 Key Wins in Recent Legislation 01:00:48-01:01:52 Ad 01:01:52-01:13:55 The Future of Real Estate and Economic Implications 01:13:55-01:17:32 Outro
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01:12:46
Compass Executive Talks the Zillow Lawsuit & Gives His Side | Today with Jared James Ep. 131
On this episode, I sit down with Rory Golod, the President of Growth & West Region at Compass, and we talk about the accusations many in the real estate industry are making towards his company and give more details about their lawsuit against Zillow. If you haven't gotten your tickets to the LAST Jared James Advance happening on Sept 18-19 in Orlando, FL, just go to www.jaredjamestoday.com/advance Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00ā00:03:04 Introduction and Background of Rory Gollid 00:03:04ā00:06:05 The Role of Clear Cooperation in Real Estate 00:06:05ā00:08:56 Innovative Marketing Strategies in Real Estate 00:08:56ā00:12:05 The Three-Phase Marketing Approach Explained 00:12:05ā00:13:51 Challenges with NAR and MLS Regulations 00:13:51ā00:15:21 Ad 00:14:58ā00:17:56 Homeowner Choice and Market Dynamics 00:17:56ā00:20:53 The Impact of Pre-Marketing on Sales 00:20:53ā00:24:04 Compass's Approach to Agent Support and Innovation 00:24:04ā00:30:35 Conclusion and Future Outlook 00:30:35ā00:33:02 Ad 00:33:02ā00:33:57 Conclusion and Future Outlook (cont.) 00:33:57ā00:40:13 The Fragmentation of the Real Estate Industry 00:40:13ā00:41:58 Competition and Innovation in Real Estate 00:41:58ā00:43:36 Ad 00:43:36ā00:49:54 Competition and Innovation in Real Estate (cont.) 00:49:54ā00:56:18 The Role of Technology and AI in Real Estate 00:56:18ā00:56:24 Misconceptions and the Future of Real Estate 00:56:24ā00:57:28 Ad 00:57:28ā01:10:16 Misconceptions and the Future of Real Estate (cont.) 01:10:16-01:12:46 Outro
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01:09:56
How to Achieve Balance & Contentment/Why We Are Ending the Advance | Today with Jared James Ep. 130
On this episode, Jared and Linda recount a crazy sex trafficking story that recently occurred, talk through how to manage some sense of balance when you have a lot going on, and go into detail on why Jared decided to make this year's Advance the last one. For tickets and info on the last Jared James Advance, please visit jaredjamestoday.com/advance! Our Partners Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00ā00:00:21 Intro 00:00:21ā00:06:08 The Whirlwind of Travel 00:06:08ā00:06:59 Reflections on Life and Safety 00:06:59ā00:08:30 Ad 00:08:30ā00:15:18 Reflections on Life and Safety (Cont.) 00:15:18ā00:17:56 The Dark Reality of Human Trafficking 00:17:56ā00:20:23 Ad 00:20:23ā00:27:28 The Importance of Presence in Relationships 00:27:28ā00:28:59 Intentionality in Love and Family 00:28:59ā00:30:36 Ad 00:30:36ā00:33:30 Intentionality in Love and Family (Cont.) 00:33:30ā00:34:53 The Value of Giving and Life's True Riches 00:34:53ā00:39:03 The Value of Freedom Over Wealth 00:39:03ā00:44:10 Redefining Happiness and Success 00:44:10ā00:46:07 Life Lessons on Appreciation and Care 00:46:07ā00:52:10 Transitioning from the Advance 00:52:10ā00:53:19 Embracing Change and New Beginnings 00:53:19ā00:54:25 Ad 00:54:25ā01:09:01 Embracing Change and New Beginnings (Cont.) 01:09:01-01:09:56 Outro
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01:42:33
What You Need to Know About Today's Market w/David Childers | Today with Jared James Ep. 129
On this episode, I sit down with David Childers, from Keeping Current Matters, and go deep into how he became the person running one of the most influential companies that keep us all up to date on the real estate market and where he sees real estate going in the near future. For information and tickets to our last-ever Jared James Advance, please visit jaredjamestoday.com/advance! Our Partners: Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com. Jared James Academy: If you are an agent, a broker, or a team leader who knows your agents would benefit from ongoing training with Jared James, did you know you could join Jared James Academy for as little as $99/month? Visit jaredjamestoday.com/academy to learn more about your options for individuals, teams, brokerages, and even 1-on-1 Coaching - we canāt wait to have you in our community! Chapters: 00:00:00-00:02:58 Introduction and Industry Insights 00:02:58-00:06:00 The Importance of Confidence in Real Estate 00:06:00-00:08:55 Traveling and Speaking: The Road Life 00:08:55-00:11:51 Preparing for Speaking Engagements 00:11:51-00:14:57 The Gift of Sharing Knowledge 00:14:57-00:17:49 Finding Passion in Work 00:17:49-00:20:56 David's Journey into Real Estate 00:20:56-00:34:00 The Evolution of KCM and Market Insights 00:34:00-00:35:04 Ad 00:35:04-00:39:21 The Evolution of Real Estate Education 00:39:21-00:43:34 Building KCM: A Journey of Growth 00:43:34-00:51:02 COVID-19: A Catalyst for Change in Real Estate 00:51:02-00:58:00 Current Market Dynamics: Understanding the Landscape 00:58:00-01:02:31 Ad 01:02:31-01:08:10 Future Trends: Equity and Rental Markets 01:08:10-01:11:14 The Future of Mortgage Rates 01:11:14-01:14:50 Understanding Market Influences on Rates 01:14:50-01:18:49 The Affordability Crisis 01:18:49-01:22:00 Changing Buyer Dynamics 01:22:00-01:23:36 Ad 01:23:36-01:29:53 Innovative Solutions for Homebuyers 01:29:53-01:30:02 Understanding Debt in Real Estate 01:30:02-01:40:22 KCM Playbooks: A Resource for Agents 01:40:22-01:42:33 Outro
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03:10:37
Talking Entrepreneurship, AI & More w/ Dan Stewart & Max Fitzgerald | Today with Jared James Ep. 128
In this episode, I have one of the most detailed conversations we've ever had on this podcast about entrepreneurship and so much more. There are lots of laughs and even more wisdom dished out. Our Partners StackWrap: If you are a broker or team leader and want to consolidate your tech stack into one easy-to-use platform to maximize your agents' adoption and usageĀ of the tools you provide, check out StackWrap now by going toĀ www.stackwrap.com Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all-new heights! Schedule a consult today! Chapters: 00:00:00-1:34 Intro 1:34-19:09 Fitness Journey and Personal Growth 19:09-47:22 Entrepreneurial and Business Insights 47:22-49:48 Ad 49:48-1:03:13 Learning What To Do and What Not To Do 1:03:13-1:28:25 StackWrap Origin and Goals 1:28:25-1:40:46 Zillow Fires Back at Homes.com 1:40:46-2:17:41 AI and Technological Advancements 2:17:41-2:18:45 Ad 2:18:45-2:20:02 Authenticity, Entertainment, and Personal Interests 2:18:45-2:28:21 Ideal Date Night 2:28:21-2:45:10 Favorite Comedian 2:45:10-2:49:03 Max Was on House Hunters! 2:49:03-3:00:02 Guilty Pleasures 3:08:09-3:10:37 Outro
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Social Media Strategy for Real Estate Ag...
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13:13
Taking Online Marketing Offline in 2026 | Build Real Connections with Handwritten Notes
In 2026, Iām intentionally taking my business offline to build deeper, more meaningful connections. In this video, Iām taking you behind the scenes of a simple but powerful strategy weāre using to grow our database, build trust, and stand out in the age of AI and online noise. From handwritten notes and free sticker packs to using Google Forms and ManyChat, Iāll walk you through exactly how this works step by step. Youāll see: āļøWhy handwritten notes matter more than ever āļø How Iām taking social media from online to offline āļø How to collect mailing addresses without messy DMs āļø How I use Google Forms to organize contacts āļø How I set up a simple Instagram DM automation with ManyChat āļø Ideas for low-cost, meaningful freebies Social media is rented ground. We donāt own it. Thatās why building your email list and real-world connections is critical heading into 2026. If youāre a real estate professional or entrepreneur who wants to market with more intention, connection, and humanity, this strategy is for you. š Grab your free sticker pack here: https://forms.gle/7GZXYjjGE98BA2sc6 š Watch till the end for ideas you can use right away! 00:00 Introduction: Taking the Online Offline 00:08 The Idea Behind Handwritten Notes and Stickers 00:41 Creating and Distributing Sticker Packs 01:04 Behind the Scenes: Collecting Addresses and Information 01:31 Handwritten Notes: A Personal Touch 03:51 Using ManyChat for Automation 07:23 Setting Up Google Forms 12:35 Final Thoughts and Call to Action Additional links and resources āļø Join the #GetSocialSmart Academy: https://katielance.com/academy āļø 18-Month Social Media Planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ āļø Let's connect on Instagram: https://instagram.com/katielance āļø Free resource library: https://katielance.com/freebies āļø Note: I use Descript for my video and podcast editing - use my affiliate link to save 50% off: https://descript.cello.so/ivLigwQnZja āļø Note: I order my stickers through Sticker Junkies. Here is an affiliate link to save 10% off your order! https://www.stickerjunkie.com/10katie (or, use code: KATIE10 at checkout!) Additional videos to watch: š How Realtors Can Use Google Sheets to Organize Content, Leads, and Life: https://www.youtube.com/watch?v=I-W3SRcMruE š Kickstart Your 2026 with an Effective Content Plan: https://www.youtube.com/watch?v=JmPamVo2YEQ šContent, Community & AI What Iām Focusing on in 2026: https://www.youtube.com/watch?v=RVi4y3cR9x0 Questions? Comment below or send me a DM on Instagram @katielance!
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13:38
Whatās Working on Social Media in 2026 | Real Estate Content, Niche & Community
Whatās actually working on social media in 2026? In this episode, Iām sharing real-world insights from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. We talk about what real estate agents and entrepreneurs are seeing work right now when it comes to social media, content creation, and community building. From leaning into your niche and telling better stories, to attracting local followers, repurposing content, and managing tech frustrations, this episode is packed with practical, doable ideas. If youāve been feeling overwhelmed by social media or unsure what to focus on this year, this episode will help you simplify and get clarity on what actually matters. 00:00 Welcome and Personal Updates 00:50 Introduction to Coffee with Katie 01:11 Community Zoom Highlights 02:30 Social Media Tips and Strategies 04:33 Content Creation and Repurposing 07:04 Tech Frustrations and Solutions 08:08 Email Marketing and LinkedIn Opportunities 08:48 Content Scheduling and Batching 10:05 Recurring Themes and Consistency 12:16 Upcoming Events and Speaking Engagements 13:07 Conclusion and Final Thoughts Links and resources: š Join the #GetSocialSmart Academy: https://katielance.com/academy š¤ Speaking + Training Info: https://katielance.com/speaking šø Connect on Instagram: https://instagram.com/katielance ā¤ļø February Content Calendar and Canva Templates: https://www.katielance.com/offers/tsR7rzRd/checkout š» Free resources: https://katielance.com/freebies šļø Listen to the podcast here: https://thekatielancepodcast.transistor.fm/ Note: I use Descript for my video and podcast editing - use my affiliate link to save 50% off: https://descript.cello.so/ivLigwQnZja Additional videos to watch: š How to Create a 12-Month Content Plan for 2026 | Step-by-Step Guide: https://www.youtube.com/watch?v=p8U0fYnj20E š How Realtors Can Use Google Sheets to Organize Content, Leads, and Life: https://www.youtube.com/watch?v=I-W3SRcMruE š Kickstart Your 2026 with an Effective Content Plan: https://www.youtube.com/watch?v=JmPamVo2YEQ Would love to hear from you - what is working/not working with your social media? Comment below!
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11:13
How to Create a 12-Month Content Plan for 2026 | Step-by-Step Guide
In this video, we dive into planning your 2026 content strategy with a practical, step-by-step guide. Learn the importance of using a notepad, how to brainstorm monthly themes, and tips for batch creating content efficiently. Discover why editorial calendars work, how to repurpose content, and the value of pen and paper planning. Perfect for Realtors, social media managers, and content creators who want to streamline their content creation process. Join us for actionable tips and insights to make your 2026 planning seamless and effective. Donāt forget to like, comment, and subscribe! 00:00 Introduction: Planning for 2026 00:14 Starting with a Notepad: The Basics of Planning 00:40 Creating Monthly Themes: Editorial Calendar Insights 01:23 Identifying Your Target Audience 05:01 Batch Creating Content: Efficiency Tips 07:27 Using a Planner: Staying Organized 10:03 Conclusion: Final Tips and Community Engagement š LINKS MENTIONED š Join the #GetSocialSmart Academy: https://katielance.com/academy 18-Month Social Media Planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ Let's connect on Instagram: https://instagram.com/katielance Free resource library: https://katielance.com/freebies Note: I use Descript for my video and podcast editing - use my affiliate link to save 50% off: https://descript.cello.so/ivLigwQnZja Additional videos to watch: š How Realtors Can Use Google Sheets to Organize Content, Leads, and Life: https://www.youtube.com/watch?v=I-W3SRcMruE š Kickstart Your 2026 with an Effective Content Plan: https://www.youtube.com/watch?v=JmPamVo2YEQ šContent, Community & AI What Iām Focusing on in 2026: https://www.youtube.com/watch?v=RVi4y3cR9x0 š Like this video if it helped š¬ Comment below with your biggest 2026 content challenge š Subscribe for weekly tips on social media, video, and planning for real estate professionals
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10:19
Kickstart Your 2026 with an Effective Content Plan
If youāre still figuring out your content plan for 2026, this episode is for you. Iām breaking down the exact planning strategies we teach inside the #GetSocialSmart Academy to help you create a realistic, sustainable content plan. In this episode, I walk through how to audit your online presence, clarify your voice, choose the right platforms, and build a repeatable content system that fits into real life ā not influencer life. In this episode, youāll learn: How to audit your current content and online presence āļø Why ādone is better than perfectā matters more than ever āļø How to choose the right platforms instead of being everywhere āļø How to find your authentic voice and attract the right audience āļø How to schedule content without feeling overwhelmed āļø Why batching content saves time and energy āļø How to use evergreen content and monthly themes āļø Simple ways to organize content using Google Sheets, Dropbox, and folders āļø Tools to help you create, edit, and schedule content faster This episode is especially helpful for real estate professionals, entrepreneurs, and business owners who want to be consistent on social media without burnout. 00:00 Welcome + why planning still matters 02:30 Done is better than perfect 05:00 Start with a self-audit 09:15 Where to focus your time online 13:30 Checking profiles, links, and email signatures 16:30 Finding your authentic voice 20:45 Who you love to work with (and why it matters) 24:30 Scheduling content realistically 29:00 Daily, weekly, and monthly content rhythms 34:00 Batching content to save time 38:45 Evergreen content ideas 43:00 Using monthly content themes 47:30 Organizing content (folders, Sheets, Dropbox) 53:15 Tools for editing and scheduling 57:30 Why consistency beats algorithms 01:01:30 Final thoughts + next steps š Resources & links mentioned: Join the #GetSocialSmart Academy: https://katielance.com/academy 2026 Planning Masterclass (90 minutes + workbook): https://www.katielance.com/offers/kytjyFJj/checkout Content Organization with Google Sheets class: https://www.katielance.com/offers/298U7uGY/checkout Listen to the podcast here: https://share.transistor.fm/s/570de094 Connect with me on Instagram: https://instagram.com/katielance Note: I use Descript for my video and podcast editing - use my affiliate link to save 50% off: https://descript.cello.so/ivLigwQnZja Additional videos to watch: š How to Create a 12-Month Content Plan for 2026 | Step-by-Step Guide: https://www.youtube.com/watch?v=p8U0fYnj20E š How Realtors Can Use Google Sheets to Organize Content, Leads, and Life: https://www.youtube.com/watch?v=I-W3SRcMruE š Kickstart Your 2026 with an Effective Content Plan: https://www.youtube.com/watch?v=JmPamVo2YEQ š© Have questions about your 2026 content strategy? Send me a DM on Instagram - Iād love to hear what youāre working on.
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15:05
Content, Community & AI What Iām Focusing on in 2026
In this episode, Iām sharing what Iām really focused on for 2026 - no predictions, no crystal ball, just whatās working and what matters most right now for content, community, and showing up authentically. Weāre talking about building a sustainable content plan, using AI the smart way (without losing your voice), leaning into your niches, building real relationships online and offline, getting more comfortable on camera, and why community matters more than ever. In this episode, youāll learn: āļø How to create a breathable, sustainable content plan for 2026 āļø Why more humanity (not more AI noise) is the real opportunity āļø How to use AI behind the scenes without replacing you āļø Why niches, relationships, and community are key this year āļø How to get more comfortable on camera without overthinking it āļø Simple ways to build connection through comments, DMs, and offline touchpoints Why investing deeper in the platforms and communities you already pay for matters This episode is especially helpful if youāre a real estate professional, entrepreneur, or business owner who wants to show up consistently without burnout. 00:00 Welcome + why Iām sharing this 02:30 Creating a sustainable content plan 06:15 Breathable plans vs. perfect plans 09:10 Smarter AI + more humanity 14:30 Using AI behind the scenes (not replacing yourself) 18:45 Leaning into niches + personal interests 24:10 Building relationships & community 29:00 Going more analog in a digital world 34:10 Getting comfortable on camera 40:20 Filming tips + batching content 46:00 The power of comments and engagement 51:30 Building your database off social media 55:10 The return of the written word 59:30 Investing deeper in communities you already have 01:03:00 Whatās coming in the Academy 01:06:00 Final thoughts for 2026 š Resources mentioned: Join the #GetSocialSmart Academy: https://katielance.com/academy 2026 Planning Masterclass (included for members): https://www.katielance.com/offers/kytjyFJj/checkout Listen to the podcast here: https://share.transistor.fm/s/1a4e63b8 Google Sheets training: https://www.katielance.com/offers/298U7uGY/checkout Note: I use Descript for my video and podcast editing - use my affiliate link to save 50% off: https://descript.cello.so/ivLigwQnZja Additional videos to watch: š How to Create a 12-Month Content Plan for 2026 | Step-by-Step Guide: https://www.youtube.com/watch?v=p8U0fYnj20E š How Realtors Can Use Google Sheets to Organize Content, Leads, and Life: https://www.youtube.com/watch?v=I-W3SRcMruE š Kickstart Your 2026 with an Effective Content Plan: https://www.youtube.com/watch?v=JmPamVo2YEQ š© Connect with me on Instagram: @katielance š¬ DM me and let me know - what are you focusing on for 2026?
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05:50
How to Use a Shot List for Better Real Estate Videos in 2026
Want your videos to look more polished, professional, and intentional in 2026? A simple shot list can completely change how you film. In this video, I walk you through what a shot list is, how I use one for every video I make, and how you can use it for listings, open houses, podcasts, and everyday real estate content. Youāll see exactly how to plan out your shots before you hit record so you never forget important clips and can easily create scroll-stopping videos with way less stress. This is one of my favorite ways to work smarter, not harder with video, especially if youāre filming on your phone and repurposing content for Instagram, YouTube, and more. If youāve ever felt like your videos are missing something, or you forget to capture key moments while filming, this will change everything. In this video youāll learn: ā What a shot list is and why it matters ā How to create a simple shot list with just pen and paper ā Real examples for listings, open houses, and behind-the-scenes content ā How to turn short clips into full videos, reels, and b-roll ā How to save time and create better content in 2026 Leave a comment and tell me if youāve ever used a shot list or if you want a follow-up video on this. And if you want more hands-on training like this, join us inside the #GetSocialSmart Academy. š https://www.katielance.com/academy 00:00 Introduction to Shot Lists 00:13 What is a Shot List? 00:27 Creating Your Own Shot List 00:35 Example: Podcasting Shot List 01:28 Example: Real Estate Listing Shot List 02:23 Filming Techniques for Shot Lists 03:47 Using and Repurposing Your Shots 05:20 Conclusion and Call to Action Resources: š #GetSocialSmart Academy https://www.katielance.com/academy š Follow Katie on Instagram https://www.instagram.com/katielance š Free Resource Library https://www.katielance.com/freebies š Hire Katie to Speak at Your Event https://www.katielance.com/speaking Additional videos to watch: š How to record a podcast in your car: https://www.youtube.com/watch?v=y6rdOLUC-fY&t=37s š Katie's fave things: https://www.youtube.com/watch?v=z2GJGetrrCY&t=72s š You aren't too old and it's not too late: https://www.youtube.com/watch?v=31nA-fdF_Yo #ShotList #RealEstateVideo #RealtorTips #VideoMarketing #ContentCreation #GetSocialSmart
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01:39
Youāre Not Too Old and Itās Not Too Late | Why Your Voice Matters in Real Estate
In this inspiring keynote moment from the ERA Convention, I share a message every real estate professional needs to hear: you donāt need to be perfect, and youāre not too old or too late to make an impact with your content. The opportunity to stand out in a crowded industry has never been bigger ā and authenticity will always win over generic āthree ways toā¦ā style posts. Whether youāve been in the business for 2 months or 20 years, your insight, your perspective, and your voice matter. And when you stop aiming for perfection and start taking imperfect action, everything changes. If this resonates, grab my free content grid (link below) and start building a content plan you can actually stick with. Letās make 2026 your best year ever. 00:00 Motivational Kickoff: Embrace Your Opportunity 00:10 Balancing Marketing with Real Estate 00:35 Event Insights: Overcoming Overwhelm 01:01 Taking Action: Progress Over Perfection 01:31 Conclusion: Make 2025 Your Best Year Looking for a speaker for your next event? Learn more at katielance.com/speaking. š Resources: š Join the #GetSocialSmart Academy: https://katielance.com/academy š Download my free content grid: https://katielance.com/contentgrid š Purchase my 18-month social media planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ šŗ Subscribe to my channel: https://www.youtube.com/@KatieLance/ ā¤ļø Letās connect! https://www.instagram.com/katielance/ #RealEstateMarketing #RealtorTips #ContentStrategy #RealEstateAgents #KatieLance #SocialMediaForRealtors #RealEstateTraining #ContentCreationTips #RealEstateMindset
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02:36
Youāre Not Too Late and Not Too Old Real Estate Marketing Advice From My ERA Keynote | Katie Lance
This clip is from my keynote at the ERA Real Estate Convention, and itās a message every agent needs to hear in 2025. If youāve ever thought itās too late or youāre too old to compete online, I want you to know this: youāre not too late and youāre not too old. There is a huge opportunity right now to stand out in what I call the sea of sameness in real estate marketing. In this keynote moment, I share why itās time to become the lighthouse in your market, how to use your brand assets to rise above generic content, and why social media is rented ground. We also dig into what it really means to own your content, build your database, and create a strategy that goes with you no matter what platform changes. Chapters 00:00 Introduction: It's Not Too Late 00:13 Standing Out in Real Estate Marketing 00:39 The Importance of Content and Social Media 00:52 Building Your Own Platform 01:22 Creating a Content Strategy 01:33 Building and Utilizing Your Database 01:48 Overcoming Content Overwhelm 02:10 The Evolution of Social Media If youāre ready to simplify your strategy, get consistent, and build a content plan that works in 2025 and beyond, this message will help you refocus on what really matters. š¤ Want to book me to speak at your next event? Visit https://katielance.com/speaking š Resources: š Join the #GetSocialSmart Academy: https://katielance.com/academy š Download my free content grid: https://katielance.com/contentgrid š Purchase my 18-month social media planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ šŗ Subscribe to my channel: https://www.youtube.com/@KatieLance/ ā¤ļø Let's connect! https://www.instagram.com/katielance/ #RealEstateMarketing #RealtorTips #StandOutOnline #ContentStrategy2025 #KatieLance
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04:31
Start 2026 Ahead: Your Simple Step-By-Step Content Planning Blueprint
If you want to start 2026 ahead of the competition, now is the time to plan. In this video, Katie Lance shares a simple, practical framework to help real estate agents, entrepreneurs, and small business owners map out their business goals, content strategy, and marketing plan for the new year. Youāll learn how to review what worked in 2025, set clear revenue goals, choose monthly marketing themes, and build pillar content you can repurpose across YouTube, Instagram, TikTok, and more. Katie also shares her proven batching system for staying consistent - even when life gets busy - and her favorite tools to help you streamline your content creation process. Whether you want to attract more clients, diversify your income, grow your brand, or finally get consistent with your content, this planning process will help you start 2026 strong and stay ahead all year long. š What Youāll Learn: ā¢ Why āwait and seeā is the worst planning strategy ā¢ How to set 2026 revenue & business goals that align with your life ā¢ The power of choosing monthly themes for easier content creation ā¢ How to build pillar content that feeds all your platforms ā¢ The simplest batching routine to stay consistent ā¢ A bonus mindset shift to protect your content schedule If youāre ready to get intentional about 2026 - this video is your roadmap. š Resources: š Join the #GetSocialSmart Academy: https://katielance.com/academy š Download my free content grid: https://katielance.com/contentgrid š Purchase my 18-month social media planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/ šŗ Subscribe to my channel: https://www.youtube.com/@KatieLance/ ā¤ļø Let's connect! https://www.instagram.com/katielance/ šAdditional videos to watch: ā¶ļøHow One Big Idea Can Fuel a Month of Content: https://www.youtube.com/watch?v=R2boolOa-pU ā¶ļøThe One Thing AI Can Not Do: https://www.youtube.com/watch?v=SsoOSPl02fU ā¶ļø You Are Not Too Old and It's Not Too Late: https://www.youtube.com/watch?v=37HuLvrjPEg 00:00 Introduction: Planning for Success in 2026 00:10 The Importance of Early Planning 00:42 Setting Business Goals for 2026 01:23 Creating a 12-Month Marketing Plan 02:10 Developing Pillar Content 02:57 Scheduling and Consistency in Content Creation 03:44 Bonus Tips and Final Thoughts #GetSocialSmart #SocialMediaTips #MarketingPlan #YouTubeForRealtors #EntrepreneurLife
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02:17
How One Big Idea Can Fuel a Month of Content | Keynote Speaker, Katie Lance
This video is a clip from my keynote at the ERA Convention, where I shared one of my favorite strategies for simplifying your content - the One Big Idea approach. So many Realtors feel overwhelmed trying to post on every platform, every day. But when you shift from chasing leads to attracting business, everything changes. And it starts with one core theme each month - your āhubā - and then creating smaller āspokeā pieces of content around it. In this clip, I break down: ā¢ Why attracting business is better than chasing leads ā¢ How the hub-and-spoke approach works (Disneyland style!) ā¢ How we turned one theme into YouTube videos, Reels, Stories, TikToks, live trainings, and a podcast ā¢ How Realtors can map out 12 months of content using 12 big ideas ā¢ Examples of monthly themes you can start using right away Helpful Links ā Freebies: https://katielance.com/freebies š #GetSocialSmart Academy: https://katielance.com/academy š¤ Book Katie to Speak: https://katielance.com/speaking šø Connect on Instagram: https://instagram.com/katielance Timestamps: 00:00 Introduction: Attracting Business vs. Chasing Leads 00:09 The One Big Idea Strategy 00:41 Content Creation Example: Canva for Real Estate 01:24 Applying the Strategy to Real Estate 01:39 12 Big Ideas for Real Estate Content If youād like the free content grid I referenced during the keynote, you can grab it here: https://www.katielance.com/contentgrid #RealEstateMarketing #ContentStrategy #RealtorTips #KatieLance #ERAConvention
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